Many parents don’t realize the danger in balancing infant carriers on top of shopping carts: as a result, more than 20,000 children are in shopping cart-related accidents each year.

Our mission at Safe-Strap is to change this – both through products that keep your children safe at the store, and through increased awareness and conversation among caretakers and retailers about shopping cart safety.

To illuminate this issue and encourage a dialogue about solutions, we’ve launched a new video that explores the challenges many parents face when they shop for groceries alone:

Once you’ve watched the video, we hope you’ll join the conversation on our Facebook page or on Twitter with the hashtag #ShopSafeWithKids. If your preferred retail location doesn’t offer Safe-Dock, request the revolutionary docking station via the contact form on the right-hand side of this page and we’ll work to have it installed as soon as possible.